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 Digital Marketing Overview
 
  • What is Digital Marketing
  • Digital Marketing vs Traditional Marketing
  • Digital Marketing Process
  • Benifits of Digital Marketing
  • How to improve brand visibility
  • Career opportunities in Digital Marketing
Digital Marketing Course Syllabus :
 Website Creation
 
  • What is Domain and Hosting
  • How to buy a Domain and Hosting
  • Types of websites
  • How to design website without coading
  • Importance of Responsive
 Email Marketing
 
  • What is Email Marketing
  • Types of Email Marketing
  • Benefits of email marketing
  • Best Email Marketing Softwares
  • Building email marketing strategy
  • Building subscriber lists
  • Designing Newsletters
  • Types of Campaigns
  • Setting up Email campaigns
  • Reports and analysis
 Inbound Marketing
 
  • What is Inbound Marketing
  • Strategies for Inbound Marketing
  • Tools for Inbound Marketing
 Search Engine Optimization(SEO)
 
  • Introduction to SEO
  • What is Search engine and how it works
  • Types of search engines
  • Search engine algorithm and updates
  • Google webmaster tools
  • What is a keyword
  • Keyword research process and tools
  • Competitor analysis
  • On page SEO
  • OFF page SEO
  • Local SEO Strategies
  • Google algorithm updates and recovery process
 Online Reputation Management
 
  • What is Online reputation management
  • Introduction to ORM
  • Importance of ORM
  • Focus areas in ORM
  • Creating positive brand image in online
  • ORM strategy
  • Tools for ORM
 Google Adsense
 
  • Online money earning methods
  • Success stories of online entrepreneurs
  • Planning a website for Adsense
  • What is Adsense?
  • Getting approved from Google Adsense.
  • Types of Bidding
  • Importance of Placing Ads on your website and bog
 Search Engine Marketing(SEM)
 
  • Introduction to Search Engine Marketing
  • How to setup Google Adwords account
  • Types of Campaigns
  • Google search Campaign Setup
  • AdGroups and Keywords setup
  • Bidding strategies
  • AdRank, Quality Score Optimization
  • AdWords Ad Formats
  • Ad Extensions
  • Shopping Campaigns
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Remarketing campaigns
  • Mobile Apps marketing
  • Video Marketing
  • AdWords tools
  • My client center(MCC) Account
  • AdWords Editor Tool
  • Conversion tracking
 Social Media Marketing(SMM)
 
  • Introduction to social media marketing
  • Facebook marketing
  • Facebook advertising
  • YouTube marketing
  • How to start youtube channel
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing
 Affiliate Marketing
 
  • Introduction to affiliate marketing
  • Models of affiliate marketing
  • How to generate leads and convert leads
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing
  • Popular Affiliate Networks

  • Get job Ready within 2 months

  • Become a Google certified Adword Professional

  • 100% Job Assistance

Digital Marketing Training in KR Puram

 Google Analytics
 
  • Purpose of website analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Basic terminology and KPI’s
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

Become Google Certified

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